December 17, 2023
3 min watch
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VIDEO: Knowledge of SEO important for online success
Key takeaways:
- Practices need to understand the importance of SEO.
- Consumers tend to have more trust in organic listings.
In this Healio Video Perspective, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, define SEO and explain why it is important for a practice to have a high ranking.
“Whether we like it or not, consumers associate rankings on Google with quality,” Evans said. “So, if you don’t show up on the first page, nobody’s even going to see your website.”
Matossian and Evans also discuss the meaning and relevance of organic listings.