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ByDavid Evans, PhD, MBA
ByCynthia Matossian, MD, FACS
ByAnthony DeFino
Fact checked byChristine Klimanskis, ELS

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July 09, 2023
4 min watch
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VIDEO: Pay-per-click advertising can help grow referral network during recession

ByDavid Evans, PhD, MBA
ByCynthia Matossian, MD, FACS
ByAnthony DeFino
Fact checked byChristine Klimanskis, ELS

Key takeaways:

  • Pay-per-click advertising can help practices gain clients in new demographic and geographic areas.
  • This can help a practice grow its referral network, possibly mitigating the effects of a recession.

In this ongoing Healio Video Perspective series, Cynthia Matossian, MD, FACS, and David Evans, PhD, MBA, discuss ways in which physicians can continue to develop their practices in an unpredictable economy.

According to Evans, pay-per-click advertising can give physicians the opportunity to grow their business in specific demographic and geographic areas, which could help build a stronger referral network when facing a possible recession.

Sources/Disclosures

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Source:

Healio Interviews

Disclosures: Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.

Read more about

referral
social media
practice management
 

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