September 03, 2022
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VIDEO: Experts discuss social media, web presence for ophthalmic practices, part 11
In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, offer four tips to help physicians utilize pay-per-click advertising.
“You want to select your geography properly,” Evans said. “Google lets you select zip codes very effectively. Many practices use too wide of a geography, and they’re just wasting money. You have someone 2 hours away that clicks on your ad that’s not going to come to your practice.”
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Source:
Healio Interviews
Disclosures:
Evans reports being the founder and CEO of Ceatus Media Group. Matossian reports no relevant financial disclosures.
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