Early, frequent education benefits patients
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WASHINGTON — It is important to educate patients early and often, according to a speaker at Refractive Day at the American Society of Cataract and Refractive Surgery meeting.
“I think all of us have learned that the earlier patients get information — in their homes, before they enter our office — the better off we are in terms of education,” Y. Ralph Chu, MD, said. “We’ve learned over the last 15 years that more and more information is required, even before a patient enters our office for cataract surgery.”
Discussing financial information is also critical and aids in patient decision-making, he said. Traditional communication channels, such as call centers and written materials, are useful in addition to modern technologies, such as QR codes and PDFs.
“The website is a key first impression to many patients,” Chu said. “Investing in a good website that’s not just videos and pictures, but also is optimized for search engines and facilitating that process, is critical to rethinking when and where you can touch your patient prior to their experience in your office.”
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Chu YR. When and where should we be educating our patients. Presented at: American Society of Cataract and Refractive Surgery meeting; April 22-26, 2022; Washington.
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