Pandemic spurred ‘new recognition’ of visual freedom among patients
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LAS VEGAS — Caren Mason, president and CEO of STAAR Surgical, said during the Eyecelerator@ASCRS meeting that 2020 was a “year of learning” for her company.
“It was a year of exploring for new ideas and ways to combat a pandemic but at the same time trying to make sure that we were supporting surgeons around the world and their patients to provide visual freedom in the worst of times,” Mason said during a panel discussion.
During the session, which was moderated by Cathleen M. McCabe, MD, chief medical officer of Eye Health America, and centered around the impact of COVID-19 on ophthalmic business, Mason also said that through the pandemic, refractive surgeons had an “unbelievable” desire to serve their patients. She also emphasized the role of strategic cooperation with refractive surgeons and the importance of investing in capital and assets related to IT and manufacturing.
Joseph Papa, CEO of Bausch Health, said that improving data access will help make help make health care more efficient as well as aid in efforts to address unmet medical needs.
“As we make data available through the cloud, whether it’s from the hospital, physician’s office or the surgical center, having that data availability and being able to migrate and access it across the cloud is what we are seeking to do a better job of,” he said.
Mason said that, looking forward, ophthalmologists can expect much more interest and discussion from patients themselves.
“We have a new recognition among patients that visual freedom is not only something terrific to embrace, but in many cases a necessity,” she said. “For example, for frontline health care workers, visual freedom allows them to be able to do their job better without any type of difficulty related to other visual care items.”
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McCabe CM, et al. Track 1: Industry spotlight, part II. Presented at: Eyecelerator@ASCRS; July 22, 2021; Las Vegas.
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