VIDEO: Matossian, Evans on pay-per-click advertising

ByDavid Evans, PhD, MBA

ByCynthia Matossian, MD, FACS

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In this Healio video perspective, Cynthia A. Matossian, MD, FACS, interviews David Evans, PhD, MBA, about pay-per-click advertising and how physicians can monitor the effectiveness of the practice.

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Source:

David Evans, PhD, MBA, and Cynthia A. Matossian, MD, FACS

Read more about

ophthalmic business

marketing

practice management

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