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Imprimis launches preservative-free Simple Drops for glaucoma
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Imprimis Pharmaceuticals launched Simple Drops, preservative-free glaucoma drops, at the American Society of Cataract and Refractive Surgery meeting.
According to an Imprimis press release, Simple Drops combines multiple glaucoma medications into one bottle, which may increase patient compliance and reduce costs.
“We believe our Simple Drops portfolio gives us a unique advantage in the marketplace because they have been designed to help improve compliance by reducing the number of drops patients administer daily. In connection with the launch, we are introducing the Glaucoma Care Program to help patients better manage their conditions,” Mark L. Baum, CEO of Imprimis, said in the release.
The Glaucoma Care Program will provide patients with coaching to help manage their conditions. The program will provide patients with access to trained consultative pharmacists, educational resources and tools to comply with treatment recommendations, the release said.