Rayner announces direct market presence in Italy
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Rayner announced its direct entry into the Italian cataract market with Rayner Italia Srl, according to a company press release.
Rayner Italia was incorporated in Milan and will take over distribution of the company’s entire IOL and injector portfolio, which was previously available in Italy through independent distributors.
“Following the 2014 acquisition of Rayner Surgical GmbH (our exclusive distributor in Germany and Austria), Rayner Italia Srl expands our direct presence into Europe’s third-largest cataract market,” James Crutchlow, general manager at Rayner, said in the release.
Rayner Italia plans to work with surgeons in Italy for a significant period of new product development, including the pending launch of RayOne, a fully preloaded IOL injection system that is scheduled to be presented at the European Society of Cataract and Refractive Surgeons meeting in September. Rayner Italia will also offer training, education and highly responsive delivery times.