BLOG: Managing associate optometrists in your practice, part 4

As with eye surgeons, not all optometrists are created equally. It’s a broad but true generalization that younger ODs are better trained and equipped to step into a busy ophthalmic practice. Sparky doctors, both in intelligence and energy, can see more patients than dull docs.

Recruiting a high-quality optometrist is generally much easier than finding a top-flight ophthalmologist. It pays to aim for a higher-quality doctor; small increments in compensation can yield large benefits in productivity and ease of management. Here’s a sample ad with all the right buzz words:

MISSOURI — Leading regional, rural practice, vicinity St. Louis, now seeks an Optometric Director for our referral center. Significant clinical volume and diversity, great learning environment, great staff support. Family-oriented community, a diversity of outdoor recreation and easy access to international airport. Please send your resume including salary requirements to Smith Eye Center, 125 Swallow Road, Smithville, MO, or to smitheyecenter1@gte.net. All submissions will be handled in strict confidence.

Once your new doctor is on board, use the sample position description outlined in the previous blog of this series to set and manage highly specific performance standards.

Click here to read the full blog by John B. Pinto.