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Recently I received an email from a practice in New York that had let its search engine optimization, or SEO, slip very dramatically during the last few years. I asked if they were still using the same SEO Company and they said they were not because a colleague confirmed their suspicion that SEO and web were not a good return on investment in New York City.

Unfortunately, their friend/colleague made an uneducated judgment that affected their practice in a big way. Since stopping SEO, most of their keywords such as “cataracts,” “LASIK,” “ophthalmology” and “glaucoma” dropped to page two or three on a Google search, and this caused more than a 40% decrease in web traffic. Why? Because the monthly $500 fee for SEO just wasn’t worth the return on investment.

Paul M. Stubenbordt

With the growing number of generation X and Y people becoming our patients, nothing is more important than the web. And don’t forget that the Baby Boomers use the Internet in a big way, too.

Click here to read the full blog entry by Paul M. Stubenbordt.