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Jury finds CIBA Vision falsely advertised O2OPTIX contact lenses

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A federal jury ruled Thursday that CIBA Vision willfully engaged in false advertising and promotion regarding its O2OPTIX contact lenses. The company was ordered to pay $150,073 in damages to plaintiff Johnson & Johnson, according to a press release from CIBA Vision.

Johnson & Johnson had sought approximately $7.2 million in damages plus attorneys' fees in relation to a December 2004 court ruling that found CIBA Vision deliberately misrepresented consumer opinion on J&J's Acuvue contact lenses. The court also ruled then that CIBA Vision had falsely claimed 90 Dk/t was the critical minimum level for the avoidance of ocular hypoxia, according to a press release from J&J.