February 02, 2011
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Bausch + Lomb to market soft contact lens for irregular corneas, keratoconus

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Bausch + Lomb has entered into a global licensing agreement with U.K.-based UltraVision CLPL to market and sell KeraSoft soft contact lenses for irregular corneas and keratoconus worldwide, Bausch + Lomb announced in a press release.

Under the agreement, Bausch + Lomb has acquired the KeraSoft trademark and plans to introduce the lens in a phased rollout beginning later this year.

"Demonstrating our commitment to our laboratory partners, we are pleased to offer KeraSoft contact lens technology for those keratoconus patients looking for a soft lens alternative," Jerry Warner, vice president of marketing and general manager of Bausch + Lomb's global contact lens division, said in the release. "Extending the KeraSoft technology allows the labs to expand the ability of practitioners to offer life-changing vision correction to a wider range of patients who have a variety of irregular cornea conditions resulting from keratoconus and pellucid marginal degeneration."