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Bausch & Lomb launches marketing initiative for its presbyopia, multifocal contact lenses
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ROCHESTER, N.Y. — Bausch & Lomb has launched a multi-tiered advertising, online and consumer promotion marketing initiative to raise awareness of its presbyopia and multifocal contact lenses in the United States.
The company will initiate its advertising campaign with a nationally televised promotion, set to air on various television networks beginning Saturday, March 14. The TV campaign will be backed by an integrated online initiative, with placements planned on numerous Web sites. Bausch & Lomb expects its advertising initiative to run for the remainder of the year, according to a press release from the company.
Earlier this month, the company also launched its www.goodbyereaders.com Web site, featuring visual illustrations and other information about its multifocal lens design and functionality, as well as a physician locator and a free trial certificate download, the release said.
Beginning March 23, the Web site will also feature "See a New You," a promotion emphasizing the fashion and lifestyle benefits of multifocal contact lenses with quizzes and contests.