This article is more than 5 years old. Information may no longer be current.

B&L to move up toric lens launch in U.S.

Add topic to email alerts

Receive an email when new articles are posted on

Please provide your email address to receive an email when new articles are posted on .

Subscribe

Added to email alerts

You've successfully added to your alerts. You will receive an email when new content is published.

Click Here to Manage Email Alerts

You've successfully added to your alerts. You will receive an email when new content is published.

Click Here to Manage Email Alerts

Back to Healio

We were unable to process your request. Please try again later. If you continue to have this issue please contact customerservice@slackinc.com.

Back to Healio

ROCHESTER, N.Y. — Citing overwhelming demand for its PureVision SVS contact lens in the United States, Bausch & Lomb is re-evaluating the timing of the U.S. launch of its PureVision Toric contact lens, the company announced in a press release. The toric lens had been scheduled for U.S. launch this summer, the company said.

The release said B&L noted the “market shift to silicone hydrogel lenses … is occurring faster than expected,” and as such the company believes it should “capitalize on this shift now.”

B&L’s SofLens 66 Toric lens sales have grown at double-digit rates, and they reached an all-time high market share last quarter, allowing the company more flexibility in its PureVision Toric lens launch, the press release said.