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Jumping on the social media bandwagon
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You’d be hard-pressed to find a company advertisement nowadays that doesn’t include a plug to become a fan on Facebook, or even a local news website that doesn’t include the option to share an article or video clip through the avenues of Twitter or StumbleUpon. A number of companies even recruit their employees through sites like LinkedIn because of the ability to instantly see a potential candidate’s work history and recommendations from his or her references. The age of social media is truly upon us, and the tools that have come along with it can be quite effective in the right settings.
In light of this, Premier Surgeon asked members of the PS250 about their use of social media in a recent survey, specifically which social media tools premium practices are using for their external marketing efforts. We also wanted to know how useful these tools have been — or have not been — for such a purpose. To see the results for this survey, along with some perspective from several of the PS250 members, click here.
Have you found social media tools like Facebook, Twitter and YouTube to be helpful? Let us know! We’d love to hear about what’s worked for your practice, as well as any suggestions you might have for others also looking to jump onto the social media bandwagon.
And finally, of course, don’t forget to check out Premier Surgeon on Facebook.
— Cara Hvisdas
chvisdas@slackinc.com