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Awareness campaign for type 2 diabetes, heart disease risk launches
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Boehringer Ingelheim and Eli Lilly are launching a campaign dubbed “For Your SweetHeart” that aims to raise awareness about the risk for heart disease in patients with type 2 diabetes, according to a press release from the companies.
A recent national survey that included more than 500 Americans with type 2 diabetes patients found that 52% did not understand that they are at increased risk for heart disease and related life-threatening events, such as heart attack and stroke, according to the release.
The campaign encourages people with type 2 diabetes to talk to their health care provider and loved ones about their heart disease risk. The campaign also includes a quiz for patients to learn more about their risk.
“The truth is cardiovascular disease is the leading cause of death among people with diabetes, but there is hope. The earlier people with diabetes understand this risk, the sooner they become engaged and take action to help reduce their chances of heart attacks, strokes or even death,” Paul Fonteyne, president and CEO of Boehringer Ingelheim, said in the release.
“Educating the public about this important health crisis is just another component of our responsibility and commitment to delivering the best care for people with type 2 diabetes. We hope this initiative will encourage people to take action, not only for themselves, but also for their sweethearts,” Mike Mason, vice president of U.S., Lilly Diabetes, said in the release.