Deion Sanders to become brand ambassador for Botox Cosmetic

Allergan has announced that Deion Sanders will serve as a brand ambassador for Botox Cosmetic, according to a recent press release from the manufacturer.

The former National Football League and Major League Baseball athlete used the product to deal with moderate to severe frown lines and crow’s feet.

“I’ve always taken pride in my appearance. Turning 50 prompted me to take an honest look in the mirror. When I did, I noticed lines between my brows and in the corners of my eyes,” Sanders said in the release. “So that’s why I’m telling men that if they’re like me and don’t like seeing frown lines and crow’s feet, they should talk to a doctor. I did, and with his help, made the choice to get treated with Botox Cosmetic.”

Sanders’ participation is part of a larger campaign by the company in response to growth in the male aesthetic market, according to the release.