La Roche-Posay launches melanoma awareness campaign

La Roche-Posay recently announced the launch of the third edition of its Become A Skin Checker campaign.

Throughout the summer, the company will use its program to help raise awareness of melanoma and other types of skin cancer, and to encourage early detection and prevention through self-exams, according to a news release.

The Become a Skin Checker was launched in 2015 as an initiative to ask Canadians to play an active role in protecting friends and family by learning how to detect suspicious moles.

In 2015, an estimated 6,800 Canadians were diagnosed with melanoma, according to the release.

The steps outlined in the campaign include checking moles on a regular basis with the ABCDE method, protecting skin with a high broad-spectrum sunscreen, and knowing when to reapply sunscreen by using tools including La Roche-Posay’s My UV Patch.

The patch contains transparent adhesive containing photosensitive dyes that change color when exposed to UV rays to indicate levels of sun exposure and can be worn up to 3 days. A mobile app is used to scan the patch and analyze the varying photosensitive dye squares to determine the UV exposure level, according to the release.

Preliminary results have found the patch has changed sun behavior, with 63% of users experiencing less sunburn, 37% using more facial sunscreen and 31% staying in shade more often, according to the release.

La Roche-Posay, a division of L’Oreal Canada, announced it will include a free online giveaway of 10,000 patches in July.

Reference: www.laroche-posay.us/