New developments in My UV Patch target younger users

La Roche-Posay highlighted the most recent developments of My UV Patch at VivaTech in Paris, which were made to include children and adolescents.

The UV patch, which was launched in 2016, is a stretchable, transparent adhesive containing photosensitive dyes that change color when exposed to UV rays that works with a related application to indicate levels of sun exposure. The technology includes an algorithm that takes into account personalized data, including geolocation, phototype of skin tone, hair and eye color, to provide sun safe tips including when to reapply sun screen and seek shade, according to a news release.

Regular use of the patch has demonstrated that positive behavior change can be effected, with preliminary survey results showing that the patch improved sun safer behavior and minimizes sunburn among users, with 63% of survey participants experiencing less sunburn, 37% using more sunscreen and 31% reporting trying to stay in the shade more, according to the release.

Changes have been made to the patch in an effort to include children and adolescents as users of the product, according to La Roche-Posay.

The changes include streamlined user experience with simpler and easier to read home page data. Easier multi-user management to track each family member's exposure, simplified feedback for at-a-glance updates, reorganized full-screen sections and optimized scanning from any angle.

The patch also now detects when a user is indoors to avoid unnecessary notifications.

To appeal to younger users, La Roche-Posay has redesigned the app as a game “to make protecting skin fun rather than a chore, which includes an augmented reality avatar interacting with user, each scan is rewarded with points and points earned unlock prizes, according to the release.

Reference: www.laroche-posay.com