Galderma campaign focuses on genetics of facial aging in women

Galderma has announced in a press release that launch of Mom Genes, a campaign to educate women on the genetics of facial aging, and to open dialogue on the subject between mothers and daughters.

“Genetics and nurturing good skin health practices are big factors influencing the way the face ages,” Doris Day, MD, clinical associate professor of dermatology, NYU School of Medicine/Langone Medical Center, New York, stated in the release. “Women can learn a lot about how the process may affect them by observing and talking about their changes their moms go through.”

Mothers and daughters tend to have the same skeletal and cellular make up, resulting in similar aging patters, according to facial imaging and 3D computer modeling used by researchers, according to the release.

The Mother-Daughter Facial Aging Survey, conducted online by Wakefield Research and sponsored by Galderma, had a representative sample of 1,002 women in the United States, including 502 women aged 50 years and older with daughters aged 25-40 years, between Oct. 30 and Nov. 5, 2015. The survey found that 67% of mothers and daughters reported they frequently worry about their face showing signs of facial aging, according to the release.

Eighty-two percent of mothers said they hoped that facial aging was easier for daughters, but more than half reported never talking about it.

The majority of mothers and daughters (90% and 88%, respectively) reported that expectations to look younger longer are greater now than in the past. There were 77% of daughters and 66% of mothers who reported being more interested in a facial treatment in a health care specialties office “if they could get more natural-looking results,” according to the release.

There were 81% of mothers who said they would support their daughters getting a facial treatment at a health care specialist office.’

Galderma is encouraging women to “celebrate the role of ‘mom genes’” by posting a recreation of a favorite photos of their mother to www.MomGenes.com. For every photo posted, Galderma will donate $5 (up to $50,000) to the National Charity League, a non-profit organization dedicated to improving local communities through volunteerism and strengthening mother-daughter bonds, according to the release.

Reference: www.galderma.com