Survey illuminates fat loss New Year's resolution trends in women

Women who planned to make the resolution to lose fat believe they would gain benefits beyond physical appearance, including improved physical health and confidence, according to a new survey conducted by Kelton Research and Zeltiq Aesthetics Inc.

However, many women lack the time needed to invest in their health, according to the press release by Zeltiq Aesthetics Inc.

The "New Year, New You" survey found that on average, women have made the resolution to lose weight seven times in the past.

In 2015, more than one in two women will make the New Year's resolution to lose fat, according to the press release.

More than two in five women who plan to make a resolution to lose weight in 2015 have rarely or never have been successful with weight loss.

Nearly all (97%) who have made this resolution said there are difficult challenges to overcome and cited motivation (49%) as the biggest hindrance to success, followed by slow results (22%).

Over three in four women admit they would be willing to give up something near and dear to them in order to lose fat in 2015. Of them, nearly half would sacrifice their most loved pair of shoes (48%) or sexual intercourse for a month (46%), according to Zeltiq.

Over a third (35%) of wedded women think losing fat would help their marriage.

The survey was conducted on 1,009 American women ages 25-54, between November 24 and December 3, 2014 via e-mail invitation.