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AAD uses humor to encourage older men to check for skin cancer
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The American Academy of Dermatology has begun a public service advertisement that uses humorous scenarios to encourage older men to check for skin cancer, including melanoma.
“According to an Academy survey, men are less likely than women to know how to examine their skin for signs of skin cancer,” Thomas E. Rohrer, MD, FAAD, a clinical associate professor of dermatology at Boston University School of Medicine, said in a press release.
The PSA, called “Lawn,” has been distributed to television and cable stations nationwide and can also be viewed on the PSA section of the AAD’s website or its YouTube channel, according to the release. It is aimed at men aged older than 50, stating that “if men will do anything to take care of a spot on their lawn, they should do the same for a spot on their skin.”
“Although the PSA uses humor to inspire action, skin cancer is a serious matter,” Rohrer said.
The AAD continues its SPOT Skin Cancer campaign to promote prevention, detection and care of skin cancer through public awareness, community outreach programs and advocacy, the release said.