Alphaeon acquires marketing rights to interactive software TouchMD

Alphaeon Corp. has acquired worldwide marketing rights to TouchMD, an interactive software platform for specialty physicians to educate patients before, during and after practice consultation, the company announced.

TouchMD currently offers product lines, including exam room software, a mobile application and a secure website, for plastic surgery, obstetrics and gynecology, dermatology and orthopedics. It is used by more than 700 physicians in 10 countries and has effectively helped practices better educate patients on health care procedures and treatments, according to a press release.

Alphaeon, a subsidiary of Strathspey Crown Holdings, will be responsible for sales, marketing and promotion of TouchMD in the United States and abroad starting in January.

“The TouchMD platform fits very well with our Alphaeon 5 subscription services portfolio, a first-of-its-kind, fully integrated, practice-centered suite of services designed to increase the efficiency, profitability and growth of physician practices in the self-pay sector,” Robert E. Grant, Alphaeon chief executive officer, said in the release.

“[TouchMD] functions as an extension of our office, enabling the patient to take the consult experience home and share it with family, so that patients stay connected to our practice from the time of their initial contact through their postoperative period,” Mitchell Brown, MD, a Toronto-based plastic surgeon, said in the release.