Trudi Charest

ORLANDO — In this Healio Video Perspective from Vision Expo East, Trudi Charest discusses the importance of building a personal online brand as an eye care professional.

LAS VEGAS — CSI Dry Eye Software has launched new technology that uses AI to assist clinicians in making a dry eye diagnosis and developing a treatment plan, according to a company executive at Vision Expo West.

LAS VEGAS — Eye care providers should ensure that their LinkedIn profiles are optimized and linked to their practice’s website, Trudi Charest said at Vision Expo West.

NEW YORK — Google has a host of products optometrists can use to grow their practices, including business tools, ads, analytics and YouTube, business consultant Trudi Charest told Healio at Vision Expo East.